Media Buyer
AI Summary
The Media Buyer will plan, launch, and optimize paid digital advertising campaigns across platforms like Meta, Google, and TikTok to drive bookings and revenue. They will collaborate with creative teams to develop high-performing ad assets and provide data-driven performance reports.
Candidates must have 3+ years of hands-on experience in media buying and performance marketing with a strong analytical mindset. Proficiency in Meta Ads, Google Ads, and conversion tracking tools is required, with preference given to those with experience in the hospitality or luxury sectors.
Job Details
Key Skills
About Locanda Homes
Locanda Homes is a premium hospitality and luxury accommodation company, offering distinctive stays and experiences for travelers seeking quality, comfort, and exceptional service.
We are looking for a results-driven Media Buyer to join our team in Saudi Arabia and take ownership of our paid digital campaigns, driving qualified leads, bookings, and revenue across key markets.
The Role
As a Media Buyer, you will be responsible for planning, launching, managing, and optimizing paid advertising campaigns across multiple digital platforms. You will work closely with the Marketing and Creative teams to build high-performing campaigns that strengthen our brand presence and deliver measurable business results.
Key Responsibilities
- Develop and execute paid media strategies across Meta, Google, TikTok, and other relevant platforms.
- Manage campaign budgets and optimize spending to maximize ROAS and overall marketing ROI.
- Define and refine target audiences, including local and international travelers.
- Monitor campaign performance and key metrics such as ROAS, CAC, CPL, CTR, conversion rate, and bookings.
- Conduct continuous A/B testing across audiences, creatives, messaging, and landing pages.
- Identify opportunities to improve campaign performance and scale successful campaigns.
- Work closely with the Creative team to develop effective ad concepts, copy, and visual assets.
- Ensure accurate conversion tracking and performance measurement.
- Prepare regular performance reports with clear insights and recommendations.
- Stay updated on digital advertising trends, platform changes, and emerging acquisition opportunities.
- Collaborate with the wider Marketing team to align paid media activities with business and revenue objectives.
Requirements
- 3+ years of hands-on experience in Media Buying / Performance Marketing.
- Strong experience managing campaigns across Meta Ads and Google Ads.
- Experience with TikTok Ads is a plus.
- Strong understanding of performance marketing metrics, attribution, and conversion optimization.
- Proven experience managing and optimizing advertising budgets.
- Strong analytical and data-driven mindset.
- Experience with GA4, Google Tag Manager, and conversion tracking.
- Experience in hospitality, luxury, travel, real estate, or other premium consumer brands is highly preferred.
- Experience targeting Saudi Arabia and GCC markets is a strong advantage.
- Ability to translate campaign data into clear actions and business recommendations.
- Strong communication and collaboration skills.
What We're Looking For
We are looking for someone who thinks beyond running ads. You should be able to connect media spend qualified leads bookings revenue, identify what is working, and continuously optimize campaigns to deliver stronger business results.
If you're passionate about performance marketing and ready to make a measurable impact in the luxury hospitality space, we'd love to hear from you.
About Locanda Homes
Locanda Homes is a luxury property management firm that enhances residential assets through exceptional hospitality, optimized revenue strategies, and hands-free management solutions for property owners.