Senior Platform Product Marketing Manager
AI Summary
You will define and maintain the platform's positioning and ideal customer profile while building a coherent narrative that integrates ITSM, ESM, and AI capabilities. Additionally, you will partner with product and sales teams to align messaging and support the quarterly launch rhythm.
The role requires 7+ years of experience in product marketing, specifically within B2B SaaS environments. You must demonstrate a proven track record in developing product narratives and possess strong stakeholder influence skills.
Job Details
Benefits
Key Skills
Company Description
TOPdesk has spent 30 years helping service teams work better — starting in IT service management and growing into enterprise service management, raising an investment of approximately €200 million from investment firm CVC Growth Funds along the way. We're now entering a new phase: rebuilding our product, launching innovative features that embed AI, and telling one, bigger platform story. That shift needs someone to own it.
Job Description
We're hiring a Platform PMM to own the story, ICP, and positioning for the core of TOPdesk: ITSM, ESM, and the ecosystem. As we add AI capabilities and expand from ITSM into broader enterprise service management, our story needs to evolve. Customers buy an answer to a problem, and this role exists to build that answer: a positioning framework and ICP definition sharp enough to guide every launch, campaign, and sales conversation for the next chapter of the company.
You'll report to the Director of Product & Customer Marketing and work as a senior individual contributor, closely with Product, Sales, and the wider marketing team. This is an opportunity to set the standard for what good looks like here and create best practices.
What you'll do
- Define and maintain TOPdesk's overall ITSM and ESM positioning and ICP, grounded in customer pain points rather than feature lists.
- Build the platform narrative that ties ITSM, ESM, and AI capabilities into one coherent story, taking competitor moves, data and market trends into account and balancing short-term delivery with a long-term vision.
Partner with Product to translate innovation into positioning that lands in the market.
Support the quarterly launch rhythm: turn each release into a moment that reinforces the bigger platform story, not a standalone announcement.
Brief and align Sales & Customer Success (through Enablement), Customer Marketing, and Analyst Relations on positioning so the story is consistent wherever a customer or prospect hears it.
Validate positioning and ICP against real signal: win/loss patterns, customer conversations, analyst feedback, and competitive movement.
Influence without authority — you'll need buy-in from Product, Sales, and leadership, not a mandate.
Qualifications
What you'll bring
7+ years in product marketing, ideally in B2B SaaS.
A track record of owning positioning or narrative for a product or platform, not just launch execution.
Experience building or sharpening an ICP from evidence, not assumption.
Comfort operating at both altitude — company-wide narrative — and in the detail of a single launch brief.
Strong stakeholder influence. You've moved a room of skeptics before.
Additional Information
What we offer you
- Competitive base salary starting at £110k and profit share scheme
- Hybrid, flexible working and healthy work-life balance
- Learning budget equivalent to 10% of your basic salary
- Generous pension scheme with company contributions up to 8%
- Enhanced maternity & paternity leave
- Private health insurance options
- Cycle-to-work scheme and techscheme
- 15 fully paid sick days, 5 days paid parental/carer leave, and 3 volunteering days
- 26 days of paid annual leave (plus public holidays) and your birthday off!
- Employee Assistance Program for you and your family
- Unlimited career support
About TOPdesk
TOPdesk provides a user-friendly service management platform that empowers IT service desks to streamline their operations and enhance customer satisfaction.