
This role is responsible for executing the Salesforce product roadmap and managing the development lifecycle from conception to implementation. The position involves conducting market analysis, monitoring customer experience, and collaborating with stakeholders to ensure product success and compliance.
Candidates must have a Bachelor's degree with 6 years of experience or a High School Diploma with 10 years of experience in Product Management. A deep understanding of Salesforce functionality and experience in the financial services industry are required.
This position is responsible for execution of the General Bank Salesforce product road map as defined by the Product Management team in support of business needs and objectives. Reviews business needs, associate feedback, performs quantitative analysis, and monitors industry/technology trends to facilitate development of an effective and efficient CRM solution based on the Salesforce Financial Services Cloud platform. Coordinates all functions of development from conception to implementation and ongoing support. Suggests enhancements, monitors associate experience, and ensures compliance with best practices. Experience working with Consumer, Business Banking & Lending, Treasury, and Merchant services highly preferred.
Duties & Responsibilities:
Development - Assists in all stages of development for a business product. This includes but is not limited to planning & design, compiling resources, execution, and monitoring product launch. Tracks and reports progress to appropriate parties.
Product Management - Ensures products are developed and managed with a coordinated strategy. Collaborates with both internal and external parties to implement enhancements and resolve issues.
Market Analysis - Conducts analysis of market trends including changing regulations, competitor options, and evolving customer needs. Recommends changes based on analysis results to increase profitability and product appeal.
Customer Engagement - Tracks customer experience through all stages of a product. Develops strategies to ensure customer satisfaction and acquisition.
Position Specific Skills:
Communication (Written and Verbal)
Product Development
Product Knowledge
Continuous Improvement
Drives for Results
Qualifications:
Bachelor's Degree and 6 years of experience in Product Management OR High School Diploma or GED and 10 years of experience in Product Management. Financial Services Industry experience, preferably in Consumer and Business Banking & Lending, Treasury and Merchant services. Deep understanding of Salesforce functionality and integration options. Strong analytical and data discovery/interpretation skills
License or Certification Type: Salesforce Certification preferred.
If hired in NY, the base pay for this position is generally between $120,000 and $180,000. If hired in NC, WA - remote, the base pay for this position is generally between $100,000 and $160,000. Actual starting
base pay will be determined based on skills, experience, location, and other non-discriminatory factors permitted by law. For some roles, total compensation may also include variable incentives, bonuses,benefits, and/or other awards as outlined in the offer of employment.
First Citizens Bank, headquartered in Raleigh, N.C., provides comprehensive banking services and innovative financial solutions to personal, business, and commercial clients across the U.S.