How to Tag Contacts by Industry and Influence
Tagging contacts by industry and influence is a foundational habit for anyone who wants to turn a list of names into a strategic asset. Whether you are a sales professional, a recruiter, or a job seeker using Resumlyâs networking tools, a clear tagging system lets you prioritize outreach, personalize messages, and measure the ROI of your networking efforts.
Why Tagging Matters in Modern Networking
In 2023, 78% of highâperforming sales teams reported that a wellâstructured contact taxonomy helped them close deals faster (source: HubSpot). The same principle applies to job seekers: a recruiter who can instantly filter candidates by industry and seniority is more likely to match the right talent to the right role.
Key benefits:
- Focused outreach â Send industryâspecific content that resonates.
- Influenceâbased prioritization â Spend time on contacts who can open doors.
- Automation readiness â Feed tags into email sequences, CRM workflows, or Resumlyâs Networking CoâPilot.
Core Concepts: Industry Tags vs. Influence Scores
Concept | Definition | Typical Values |
---|---|---|
Industry Tag | A categorical label that groups contacts by the sector they operate in (e.g., FinTech, Healthcare, Renewable Energy). | Singleâselect or multiâselect taxonomy. |
Influence Score | A numeric or tiered rating that reflects a contactâs ability to affect decisions, based on role, network size, and past interactions. | 1â5 stars, 0â100 points, or Low/Medium/High. |
Both tags should be mutually exclusive (industry) and complementary (influence). When combined, they enable powerful segmentations such as âHighâinfluence FinTech foundersâ.
StepâByâStep Guide to Tagging Contacts
1. Prepare Your Contact List
- Export contacts from your CRM, LinkedIn, or email client.
- Clean the data â remove duplicates, correct misspellings, and standardize company names.
- Add two new columns:
Industry
andInfluenceScore
.
Pro tip: Use Resumlyâs free ATS Resume Checker to quickly identify and correct formatting issues in bulk CSV files.
2. Define an Industry Taxonomy
- Start broad: Use topâlevel sectors from the NAICS classification (e.g., Technology, Manufacturing, Professional Services).
- Add subâcategories where needed (e.g., Technology â SaaS, Technology â AI).
- Document the hierarchy in a shared Google Sheet so the whole team follows the same rules.
Example taxonomy:
Technology
ââ SaaS
ââ AI & Machine Learning
ââ Cybersecurity
Healthcare
ââ Telehealth
ââ Medical Devices
Finance
ââ FinTech
ââ Wealth Management
3. Assign Influence Scores
Score | Criteria |
---|---|
5 (High) | Câlevel exec, founder, or thought leader with >10k followers. |
4 (MediumâHigh) | VP/Director, frequent speaker, or strong referral history. |
3 (Medium) | Manager or senior specialist with moderate network. |
2 (LowâMedium) | Individual contributor with niche expertise. |
1 (Low) | New connection, limited decisionâmaking power. |
Use a quick audit:
- Look at the contactâs LinkedIn headline.
- Check the number of mutual connections.
- Review past interaction notes (e.g., âreferred a candidate last quarterâ).
4. Automate Tagging Where Possible
If you have more than 500 contacts, manual tagging becomes a bottleneck. Leverage automation tools:
- Zapier or Make can pull new LinkedIn connections and apply industry tags based on the companyâs LinkedIn page.
- Resumlyâs Networking CoâPilot can suggest influence scores by analyzing public data and your interaction history.
- Use a CRM workflow to autoâassign a default Low influence score to new contacts, then manually upgrade as you gather more intel.
Tools & Templates to Accelerate Tagging
Tool | How It Helps |
---|---|
Resumly AI Resume Builder | Generates industryâspecific resume keywords that you can mirror in your contact tags for consistency. (Explore) |
JobâMatch | Shows which industries are hiring for your skill set, informing which tags to prioritize. (Learn more) |
Buzzword Detector | Identifies trending industry buzzwords you can add to your taxonomy. (Try it) |
Career Personality Test | Reveals your networking style, helping you decide how aggressively to pursue highâinfluence contacts. (Take the test) |
Download our free CSV template (link in the blog sidebar) to start tagging immediately.
Checklist: Tagging Contacts by Industry and Influence
- Export and clean contact data.
- Create a documented industry taxonomy.
- Add
Industry
andInfluenceScore
columns. - Populate industry tags for every contact.
- Assign influence scores using the 5âpoint rubric.
- Set up automation for new contacts.
- Review and update tags quarterly.
- Sync tags with your CRMâs segmentation features.
Doâs and Donâts
Do:
- Keep industry tags consistent (use the same spelling and hierarchy).
- Reâevaluate influence scores after major interactions (e.g., a referral or a joint project).
- Use colorâcoded labels in your CRM for quick visual scanning.
Donât:
- Overâtag â more than three industry tags per contact creates noise.
- Assign influence scores based solely on follower count; relevance matters more.
- Forget to document changes; a shared taxonomy prevents drift.
MiniâCase Study: From Cold Outreach to a Referral Loop
Background: Sarah, a senior recruiter at a fintech startup, had a list of 1,200 LinkedIn connections but struggled to prioritize outreach.
Process:
- She exported the list and applied the industry taxonomy above.
- Using Resumlyâs Networking CoâPilot, she autoâscored influence based on titles and mutual connections.
- She filtered to Highâinfluence FinTech founders (â45 contacts).
- Personalized messages referenced recent industry reports (sourced from Resumlyâs Career Guide).
Result: Within two weeks, Sarah secured three referrals that led to two hires, cutting timeâtoâfill by 30%.
Takeaway: A clean tagging system turns a massive contact pool into a highâimpact pipeline.
Frequently Asked Questions
1. How often should I refresh my industry tags?
- Review them quarterly or whenever you notice a new emerging sector (e.g., Web3).
2. Can I use multiple influence scores for the same contact?
- Stick to a single score per contact to avoid confusion. If a contact wears multiple hats, choose the role most relevant to your goal.
3. What if a contact works across several industries?
- Assign the primary industry based on revenue share or job focus, and add secondary tags only if they are truly dualâfocused.
4. How do I integrate tags with my email sequences?
- Most CRMs let you filter by tag when building a sequence. Pair this with Resumlyâs AutoâApply to send tailored cover letters to highâinfluence contacts.
5. Is there a free way to test influence scoring?
- Yes! Use Resumlyâs Buzzword Detector to gauge a contactâs relevance based on the language they use publicly.
6. Should I share my tagging system with my team?
- Absolutely. Publish the taxonomy in a shared doc and hold a brief onboarding session.
7. How does tagging help with job search automation?
- By tagging recruiters and hiring managers by industry and influence, you can autoâapply to relevant openings using Resumlyâs Job Search feature and prioritize followâups.
8. Whatâs the biggest mistake people make?
- Treating tags as a oneâtime setup. Tagging is dynamic; revisit scores after each meaningful interaction.
Conclusion: Mastering How to Tag Contacts by Industry and Influence
Tagging contacts by industry and influence isnât just a clerical taskâitâs a strategic lever that fuels personalized outreach, smarter automation, and measurable networking ROI. By following the stepâbyâstep guide, using the provided checklist, and leveraging Resumlyâs AIâpowered tools, youâll turn a chaotic address book into a highâperforming growth engine.
Ready to put your new tagging system into action? Start with Resumlyâs Career Guide for deeper industry insights, then explore the AI Resume Builder to align your personal brand with the sectors youâre targeting.
Happy tagging!