• Fails to differentiate you from other designers
• Provides no measurable value to hiring managers
• Often filtered out by ATS keyword scans

• Focus on 3‑4 core leadership achievements
• Include quantifiable results (e.g., % revenue lift, audience growth)
• Insert key industry terms like "brand strategy" and "creative vision"

Creative professional with 10 years of experience in design and marketing.

Award‑winning Creative Director with 10+ years leading cross‑functional teams to deliver brand campaigns that increased client revenue by 35% and grew social engagement by 120%.

• Hiring managers skim for impact, not responsibilities
• ATS scores lower when achievements aren’t highlighted
• Makes you appear as a task‑executor rather than a leader

• Rewrite each bullet to start with an action verb and a result
• Quantify outcomes (e.g., budget saved, audience reached)
• Tie each achievement to business objectives

- Managed a team of designers. - Oversaw campaign production. - Coordinated with marketing.

- Led a 12‑person design team to launch 8 multi‑channel campaigns, delivering a 28% increase in brand recall. - Streamlined production workflow, cutting project turnaround by 22% while staying under budget. - Partnered with marketing to integrate brand messaging, boosting lead conversion by 15%.

• Creative roles rely heavily on visual proof of skill
• A hidden link signals lack of confidence in your work
• ATS may not parse URLs placed in footers or sidebars

• Place a clickable portfolio URL in the header next to your contact info
• Label it clearly (e.g., "Portfolio: www.yourname.com")
• Ensure the link is short, active, and leads to a curated showcase

John Doe john.doe@email.com (555) 123‑4567

John Doe | (555) 123‑4567 | john.doe@email.com | Portfolio: www.johndoecreative.com

• Recruiters may not understand niche terms
• ATS keyword parsers look for results, not buzzwords
• It can appear pretentious and obscure real value

• Replace vague terms (e.g., "UI/UX wizard") with concrete skills (e.g., "User‑centered interface design") Show how the jargon translated into business outcomes

Expert in UI/UX wizardry and pixel‑perfect layouts.

Specialized in user‑centered interface design, delivering pixel‑perfect layouts that increased user satisfaction scores by 18%.

• Hiring managers may overlook a file they can’t open ATS may reject files with uncommon extensions Unprofessional naming suggests lack of attention to detail

• Save as PDF (or DOCX if requested) using the format FirstName_LastName_CreativeDirector.pdf Avoid special characters and spaces

Resume_Final_v2.doc

JaneSmith_CreativeDirector.pdf