At my previous company, online sales had plateaued at $5M annually despite strong traffic.

I was tasked with creating a growth strategy to boost revenue by at least 20% within 12 months.

I conducted a deep funnel analysis, identified high‑margin product categories, launched targeted SEO and paid social campaigns, introduced dynamic pricing, and optimized the checkout flow with A/B testing.

Revenue grew to $6.8M (+36%) in nine months, average order value increased 12%, and cart abandonment dropped 15%.

Our platform roadmap was overloaded with requests from marketing, sales, and operations.

I needed a method to rank features so the engineering team could focus on the highest‑impact work.

I introduced a scoring framework that weighted revenue impact, customer experience improvement, implementation effort, and alignment with quarterly goals. I gathered data from analytics, stakeholder interviews, and vendor cost estimates, then presented a prioritized backlog to leadership.

The top‑three features delivered a 9% lift in conversion within two months, and the transparent process reduced stakeholder conflict by 40%.

Our company decided to introduce a private‑label skincare line, requiring coordination between product, design, tech, and marketing.

As E‑commerce Manager, I was responsible for orchestrating the launch and hitting a $500K sales target in the first quarter.

I assembled a 10‑person cross‑functional squad, defined clear milestones, set up weekly stand‑ups, created a go‑to‑market plan that included SEO, influencer outreach, and email sequences, and ensured the platform was ready with product pages, inventory sync, and payment testing.

The launch generated $620K in sales in 90 days, exceeded the target by 24%, and achieved a 4.5‑star average rating from early customers.

One of my SEO specialists consistently missed target keyword rankings, affecting organic traffic growth.

I needed to address the performance gap while maintaining team morale and meeting quarterly traffic goals.

I scheduled a private performance review, presented data showing the shortfall, and collaboratively set SMART goals with a 30‑day improvement plan. I paired the specialist with a senior mentor, provided targeted training on latest SEO tools, and instituted weekly check‑ins to track progress.

Within six weeks, the specialist improved keyword rankings by 18%, contributing to a 5% lift in organic traffic for the quarter. The structured approach also boosted overall team confidence in performance management.

Our checkout funnel showed a 70% drop‑off at the payment step.

Increase the overall conversion rate by at least 3% within the next quarter.

I set up funnel analytics in Google Analytics and Hotjar heatmaps, identified friction points (long form fields, lack of payment options), ran A/B tests on a simplified form and added Apple Pay and PayPal. I also implemented exit‑intent pop‑ups offering a discount code.

Conversion rose from 2.4% to 3.1% (+0.7%) in eight weeks, and average order value increased 5% due to the discount incentive.

I managed a Shopify Plus store that experienced rapid growth, jumping from 5,000 to 25,000 daily visitors during holiday peaks.

Ensure the platform could handle traffic spikes without downtime and maintain fast page load times.

I worked with Shopify’s technical support to enable auto‑scaling CDN, optimized liquid templates, implemented lazy loading for images, and introduced a headless architecture using a React front‑end with a GraphQL API for product data. I also set up monitoring alerts via New Relic and conducted load‑testing simulations before each major campaign.

The site maintained 99.98% uptime during Black Friday, page load times stayed under 2 seconds, and cart abandonment decreased by 8% compared to the previous year.