I was tasked with redesigning the brand identity for a local coffee shop looking to attract a younger demographic.

My goal was to create a cohesive visual system—including logo, packaging, and signage—that reflected a modern, welcoming vibe while preserving the shop’s heritage.

I started with stakeholder interviews to understand their values, conducted competitor research, sketched multiple concepts, and refined the chosen direction using Adobe Illustrator and Photoshop. I also developed a brand guideline to ensure consistency across all touchpoints.

The new identity increased foot traffic by 18% within three months, and the client received positive feedback on social media, noting the fresh yet familiar look.

A startup approached me for a website redesign but only provided a one‑sentence brief: ‘Make it look modern and engaging.’

I needed to clarify expectations, define scope, and deliver a design that aligned with their brand vision.

I scheduled a discovery meeting, asked targeted questions about target audience, brand personality, and desired functionalities. I created mood boards and low‑fidelity wireframes to visualize concepts, then iterated based on their feedback.

The client approved the final design after two rounds, resulting in a 25% increase in average session duration after launch.