At my previous company, sales of our new SaaS product were lagging after launch.

I was tasked with creating a multi‑channel campaign to increase awareness and drive trial sign‑ups within three months.

I conducted market research, defined buyer personas, and built an integrated plan that combined content marketing, paid social, email nurture sequences, and a webinar series. I allocated budget based on channel performance forecasts and set weekly KPIs.

The campaign generated a 45% increase in qualified leads, reduced cost‑per‑lead by 30%, and contributed to a 20% YoY revenue growth for the product.

Our consumer goods brand was losing market share among millennials.

Reposition the brand to appeal to this demographic while retaining existing loyal customers.

I led a cross‑functional team to conduct focus groups and social listening, identified key values (sustainability, authenticity), refreshed visual identity, updated messaging, and launched a micro‑influencer program. We also revamped packaging to be eco‑friendly.

Within six months, brand perception scores among millennials rose 35%, and sales in the target segment grew 22%, offsetting a slight dip in the older segment.

A junior analyst consistently missed campaign reporting deadlines, affecting our monthly performance reviews.

Improve their timeliness and data accuracy.

I scheduled a one‑on‑one to understand challenges, discovered they lacked familiarity with our reporting tool. I created a short training plan, paired them with a senior analyst for shadowing, and set incremental milestones with feedback loops.

Within two months, the analyst met 100% of deadlines, and reporting errors dropped by 90%, enabling timely decision‑making.

During Q3, we launched a product refresh, a major trade show, and a holiday email campaign simultaneously.

Prioritize resources and keep all projects on schedule.

I created a master timeline, mapped resource allocation, and held a weekly cross‑team stand‑up. I used a RACI matrix to clarify ownership and negotiated scope adjustments with stakeholders, deferring low‑impact tasks to the following quarter.

All three initiatives launched on time, the product refresh drove a 12% sales lift, the trade show generated 300 qualified leads, and the holiday email achieved a 28% open rate, exceeding targets.