In my current role at a digital agency, I handle a variety of motion projects ranging from social media ads to explainer videos.

Select the most effective tools for each project while ensuring efficient workflow and high‑quality output.

I primarily use Adobe After Effects for 2D animation because of its robust plugin ecosystem, Cinema 4D for 3D elements due to its seamless integration with After Effects, and Adobe Illustrator for vector assets. For compositing and color grading, I turn to Adobe Premiere Pro and DaVinci Resolve when needed. I stay updated with the latest versions to leverage new features like Roto Brush 2 and GPU‑accelerated rendering.

This toolset has reduced render times by 30% and allowed me to deliver polished motion graphics that consistently exceed client expectations.

A client needed a 15‑second animated banner for a high‑traffic e‑commerce site, but the original After Effects composition was 12 MB and caused slow page loads.

Reduce file size while preserving visual quality and meeting the 150 KB limit for web banners.

I pre‑composed layers, used shape layers instead of raster images where possible, and applied the Bodymovin plugin to export the animation as a lightweight JSON file for Lottie. I also limited color palettes, compressed assets with TinyPNG, and set the frame rate to 24 fps. Finally, I tested the animation across browsers using Chrome DevTools to ensure smooth playback.

The final Lottie file was 92 KB, 23 % of the original size, and loaded instantly without compromising the design. The client reported a 15 % increase in click‑through rate due to faster load times.

When a fintech startup approached us for an animated explainer video, the brief was high‑level: explain a new budgeting app in 60 seconds.

Develop a concept, storyboard, and final animation that clearly communicates the app’s value proposition while aligning with the brand’s modern aesthetic.

I started with a discovery call to clarify goals and target audience. I then conducted quick market research on competitor videos. I drafted three concept sketches and presented them to the client, gathering feedback. After approval, I created a detailed storyboard with timing notes, shared it via Frame.io for collaborative comments, and refined it based on stakeholder input. I built the animation in After Effects, using brand colors and kinetic typography, and iterated with the client during weekly review calls. Finally, I exported multiple formats (MP4, WebM) and delivered a style guide for future use.

The video achieved a 70 % increase in user sign‑ups within two weeks of launch and received praise for its clear messaging and visual style.

During a rebrand for a health‑tech client, the creative director wanted a more minimalist motion style, while my initial concept leaned heavily on detailed illustrations.

Align the motion design with the director’s minimalist vision without compromising the narrative clarity.

I scheduled a focused feedback session to understand the core concerns. I presented data from user testing that showed the detailed style improved comprehension by 12 %. I then proposed a hybrid approach: simplify the illustration details, increase negative space, and use subtle motion cues to retain engagement. I created quick mock‑ups to illustrate the compromise and invited the director to co‑create the motion timing. We iterated until both parties were satisfied.

The final animation met the minimalist brief, reduced visual clutter by 40 %, and maintained a 10 % higher comprehension score than the original minimalist mock‑up, satisfying both the director and the client.

I was part of a product launch where the motion graphics needed to be integrated into a React web app, alongside copywriters crafting micro‑copy and front‑end developers handling the UI.

Create an animated hero section that syncs with dynamic content and works across browsers without impacting page performance.

I began with a joint kickoff meeting to align on brand guidelines, technical constraints, and copy tone. I delivered a low‑fi prototype in After Effects and exported a Lottie JSON file. The developers used the Lottie‑web library to embed the animation, while I provided a style guide detailing animation timing and trigger events. I worked closely with copywriters to ensure the text animations matched the micro‑copy cadence. Throughout the sprint, we used Slack and Jira for daily updates and issue tracking.

The hero animation loaded in under 200 ms, met the design specs, and contributed to a 22 % increase in time‑on‑page during the launch week.

When discussing upcoming projects with my agency’s strategy team, we evaluated emerging visual trends to keep our work fresh.

Identify key motion graphics trends that will influence client expectations in the next 12 months.

I highlighted three trends: (1) Real‑time 3D animation powered by engines like Unreal Engine, allowing interactive motion experiences; (2) AI‑assisted asset generation, such as generative textures and automated keyframe suggestions; (3) Minimalist kinetic typography combined with bold color blocking, driven by the need for fast‑loading mobile content. I backed each trend with recent case studies and industry reports from Motionographer and Adobe Blog.

The team adopted a pilot project using Unreal Engine for an AR product demo, which received positive client feedback and positioned us as early adopters of real‑time motion.

While creating a 30‑second animated intro for a live‑streamed event, the client required a 4K output with complex particle simulations, but our render farm was limited to 1080p nodes.

Deliver a high‑quality 4K animation within the tight deadline and hardware constraints.

I first profiled the composition to identify bottlenecks. I replaced CPU‑intensive particle plugins with GPU‑accelerated ones (Trapcode Particular GPU mode). I pre‑rendered particle layers as image sequences at 1080p, then used After Effects’ Detail‑Preserve Upscale to scale them to 4K without losing quality. I also leveraged Adobe Media Encoder’s hardware‑accelerated encoding and set up a distributed render queue using Deadline to maximize available nodes. Finally, I performed a quick quality check on a 4K proxy before final export.

The final 4K intro was delivered on schedule, with visual fidelity matching the original design, and the client reported zero frame drops during the live stream.

For a nonprofit environmental campaign, I was tasked with creating a 45‑second animated story that highlighted the impact of plastic waste.

Conceptualize, design, and animate the narrative to evoke emotional response and drive donations.

I led the concept development, created storyboards, designed custom vector assets in Illustrator, and animated the sequence in After Effects using a mix of 2D motion and subtle 3D camera moves via Element 3D. I also coordinated with the sound designer for a cohesive audio‑visual experience. Throughout the project, I iterated based on stakeholder feedback and ensured the final file met broadcast standards.

The video garnered over 1.2 million views on social media, increased donations by 35 % during the campaign period, and was featured on the organization’s homepage as a flagship piece.