At a consumer electronics brand, sales were flat and the previous campaign lacked a cohesive story.

I was tasked with creating a unified creative vision that would differentiate the product and rally marketing, design, and product teams.

Conducted a cross‑functional workshop to co‑create a ‘future‑forward’ narrative, developed mood boards, set clear brand pillars, and instituted weekly alignment checkpoints.

The campaign increased brand recall by 22% and drove a 15% lift in sales YoY; internal surveys showed 94% team alignment with the vision.

Our client, a heritage fashion label, wanted to attract a younger audience without alienating loyal customers.

Develop a bold creative concept that appealed to millennials while preserving brand heritage.

Proposed a limited‑edition capsule collection that fused street‑wear aesthetics with classic motifs, secured a partnership with a popular influencer, and ran A/B tests on visual assets before full rollout.

The capsule sold out in two weeks, generated 1.8M social impressions, and increased the brand’s Net Promoter Score among 18‑24‑year‑olds by 12 points.

Received a brief from a fintech startup aiming to simplify complex financial concepts for consumers.

Create a visual campaign that educates while engaging a non‑technical audience.

Started with a deep‑dive workshop to extract key messages, built mood boards reflecting simplicity, sketched storyboards, prototyped motion graphics, and iterated based on stakeholder feedback.

The final video series achieved 3.5M views in the first month and reduced bounce rates on the landing page by 28%.

Midway through a global travel campaign, new travel restrictions were announced, rendering the original ‘wanderlust’ theme obsolete.

Rapidly pivot the concept to stay relevant and protect media spend.

Gathered the team for a rapid ideation sprint, shifted focus to ‘stay‑cation’ experiences, repurposed existing assets with new copy, and secured approval within 48 hours.

The revised campaign maintained projected reach, achieved a 9% higher engagement rate than the original plan, and saved $250K in sunk costs.

Our agency was tasked with delivering a multi‑channel launch for a beverage brand in six weeks—a timeline shorter than usual.

Maintain high creative standards and keep the team energized under pressure.

Implemented ‘creative sprints’ with clear daily goals, introduced brief daily stand‑ups for quick feedback, and set up a ‘creative lounge’ where team members could share inspiration and unwind.

Delivered a campaign that won a regional award, met all deadline milestones, and recorded a 95% team satisfaction score in the post‑project survey.

In my previous role, 60% of the design team were junior designers with limited client exposure.

Create a development pathway that accelerates their growth into senior roles.

Launched a mentorship program pairing juniors with senior leads, introduced quarterly ‘creative labs’ where juniors pitched concepts to senior stakeholders, and set clear competency milestones with regular feedback loops.

Within 18 months, three junior designers were promoted to senior positions, and overall client satisfaction scores rose by 14% due to fresh perspectives.

A legacy automotive client rejected our initial concept, feeling it strayed too far from their traditional brand image.

Reconcile the client’s concerns while preserving innovative elements.

Organized a discovery session to understand their brand heritage, presented data on consumer trends supporting the new direction, and offered two revised concepts—one conservative, one progressive—allowing the client to choose the blend they preferred.

The client selected a hybrid concept that increased test‑drive bookings by 18% and praised our collaborative approach in a follow‑up testimonial.

For a sustainability campaign, standard metrics like impressions were high but we wanted deeper impact insight.

Identify additional success indicators that reflect brand perception and behavior change.

Implemented sentiment analysis on social conversations, tracked website dwell time on educational content, and conducted post‑campaign surveys measuring intent to purchase eco‑friendly products.

Sentiment shifted +30 points, dwell time increased 45%, and 22% of surveyed respondents reported intent to switch to greener products, providing a richer ROI narrative for the client.