At my previous agency, a client faced a product recall two days before a major trade show.

I needed to draft and distribute a clear, compliant press release within 12 hours to inform media and protect the brand.

I gathered facts from legal, wrote a concise release focusing on safety, secured executive approval, and used our media list to distribute via email and wire service. I also prepared talking points for spokespeople.

The release was picked up by 15 major outlets, the client’s reputation remained intact, and no misinformation spread during the trade show.

When launching a sustainability initiative, we needed to address investors, customers, and internal staff.

Create distinct messages that resonated with each group’s priorities while maintaining a unified brand voice.

I conducted stakeholder interviews, identified key concerns, crafted separate briefs—financial ROI for investors, product benefits for customers, and cultural impact for employees—and aligned them under a core narrative.

Investor confidence rose 12%, customer engagement increased 18%, and internal survey scores on initiative awareness hit 95%.

A manufacturing client experienced a safety incident that halted production and attracted local media attention.

Develop and execute a crisis communication plan to protect reputation and keep stakeholders informed.

Activated the crisis team, drafted an initial holding statement within 30 minutes, held a press conference with the CEO, provided regular updates, and set up a dedicated hotline. Coordinated with legal to ensure compliance.

Media coverage shifted from negative speculation to factual reporting within 48 hours, and the client’s brand sentiment improved by 20% post‑crisis.

At my current firm, we lacked a formal crisis plan for potential data breaches.

Create a comprehensive, actionable crisis communication framework.

Conducted risk assessment, identified key spokespersons, drafted template statements, established media monitoring protocols, and ran tabletop simulations with cross‑functional teams.

When a minor breach occurred six months later, we activated the plan within an hour, limiting negative coverage to a single local outlet and preserving client trust.

When I joined a tech startup, we had no existing media contacts.

Establish a network of relevant tech journalists and sustain ongoing relationships.

Researched beats, personalized outreach emails with exclusive story angles, invited journalists to product demos, and followed up with thank‑you notes and timely updates.

Secured coverage in five top tech publications within three months, leading to a 30% increase in website traffic.

Our client launched an AI‑driven sustainability platform ahead of Earth Day.

Pitch the story to environmental and tech journalists to maximize coverage.

Crafted a data‑rich press release, identified journalists covering AI and sustainability, sent a personalized email with a compelling hook about measurable carbon reductions, and offered exclusive interview access.

Earned features in three major outlets, generating 250,000 impressions and 5,000 new sign‑ups within two weeks.

Our company aimed to increase market share by 10% in the next fiscal year.

Design a PR campaign that supports the sales goal and enhances brand perception.

Collaborated with sales and product teams to identify key messages, created a thought‑leadership series, secured speaking slots at industry events, and measured impact against lead generation targets.

The campaign contributed to a 12% market‑share increase and generated 1,200 qualified leads, exceeding the target.

We ran a brand storytelling series to boost brand awareness ahead of a product launch.

Quantify the ROI of the storytelling effort.

Set up UTM‑tracked media placements, monitored website traffic, social engagement, and lead conversions, and compared against baseline metrics. Calculated earned media value using advertising equivalency and factored in sales lift.

The series delivered a 45% lift in website visits, 3,500 new leads, and an estimated $250,000 earned media value, translating to a 4:1 ROI.