The client launched a new e‑commerce site with no organic visibility.

Perform a comprehensive technical audit to identify crawlability, indexation, and performance issues before launch.

Used Screaming Frog to crawl all URLs, checked Google Search Console for coverage errors, audited site speed with PageSpeed Insights, verified structured data with Rich Results Test, and reviewed robots.txt and XML sitemaps. Prioritized fixing 404s, duplicate content, and slow‑loading pages, then re‑ran the crawl to confirm resolutions.

Within two weeks, crawl errors dropped by 85%, page load time improved from 4.8 s to 2.3 s, and the site indexed 95% of its pages, leading to a 30% increase in organic traffic in the first month after launch.

Our blog’s organic sessions fell 40% month‑over‑month after a Google algorithm update.

Identify the cause and implement corrective actions to recover traffic.

First, compared pre‑ and post‑drop data in Google Analytics to pinpoint affected pages and keywords. Checked Google Search Console for manual actions or coverage issues. Used SEMrush to see if competitors gained rankings. Discovered a loss of featured snippets and a rise in crawl errors due to a recent site migration. Fixed the migration redirects, submitted a new sitemap, and updated content to target the lost snippets. Monitored rankings daily and adjusted on‑page SEO accordingly.

Within three weeks, traffic recovered to 95% of its previous level, and featured snippet presence increased by 20%, restoring the blog’s lead generation flow.

A client’s product page ranked on page 5 for its primary keyword.

Improve on‑page relevance to boost ranking.

Conducted keyword intent analysis, then crafted a concise, compelling title tag (≤60 characters) incorporating the primary keyword at the beginning. Wrote a unique meta description (≤155 characters) with a call‑to‑action and secondary keyword. Structured headings (H1‑H3) to reflect keyword hierarchy, ensuring the H1 matched the page title and included the keyword. Added LSI keywords naturally within H2/H3 and body copy.

After implementation, the page moved to position 2 within four weeks, increasing organic clicks by 45%.

A SaaS startup needed to capture niche search traffic for a new feature.

Identify low‑competition, high‑intent long‑tail keywords.

Started with seed keywords from product docs, then used AnswerThePublic and Google’s ‘People also ask’ to surface question‑based queries. Analyzed search volume and keyword difficulty in Ahrefs, filtering for <500 monthly searches and KD <15. Reviewed internal site search logs to uncover user‑generated phrases. Mapped selected keywords to specific landing pages and created content briefs.

Implemented five new blog posts targeting the identified long‑tail terms, generating an additional 1,200 organic sessions per month within two months.

The marketing director demanded proof of SEO value after a six‑month campaign.

Quantify revenue attributable to organic search.

Set up goal tracking in Google Analytics for key conversions (lead form, demo request). Linked Google Ads and Search Console data to attribute assisted conversions. Calculated organic traffic growth, conversion rate, and average order value. Applied multi‑touch attribution to assign a percentage of revenue to organic channels. Compared incremental revenue against the SEO budget to derive ROI percentage.

Demonstrated a 250% ROI, with organic search contributing $120K in incremental revenue versus a $48K investment.

A fintech startup planned to launch a payment platform against established players.

Create a differentiated SEO roadmap to gain market share.

Conducted a competitive gap analysis using SEMrush to map competitors’ keyword portfolios and backlink profiles. Identified underserved niche topics (e.g., “cross‑border payments for freelancers”). Built a pillar‑cluster content model around core themes, prioritizing high‑search‑volume, low‑competition keywords. Developed a technical SEO foundation (site speed, schema). Launched a targeted link‑building campaign focusing on fintech podcasts and industry blogs. Established quarterly KPI dashboards to monitor rankings, traffic, and conversions.

Within six months, the site ranked on the first page for three pillar keywords, captured 12% of organic traffic in the niche segment, and generated 800 qualified leads, exceeding the initial target by 30%.

Our blog team produced high‑quality articles but often missed SEO fundamentals.

Integrate SEO guidelines into the content creation workflow.

Created an SEO checklist covering keyword placement, meta tags, internal linking, and readability. Held kickoff meetings with writers to discuss target keywords and user intent. Used Surfer SEO to provide real‑time optimization suggestions during drafting. Conducted weekly editorial reviews where SEO and content leads gave feedback before publishing. Tracked post‑publish performance and shared insights in a monthly report to refine guidelines.

SEO compliance rose from 45% to 92% within three months, and average organic traffic per post increased by 38%.

In Q2, I was responsible for a site migration, a content overhaul, and a local SEO rollout simultaneously.

Deliver all three projects on time without compromising quality.

Created a master project timeline in Asana, breaking each initiative into weekly sprints. Prioritized tasks using the Eisenhower matrix, focusing on high‑impact items first. Held daily stand‑ups with cross‑functional teams (dev, content, local managers) to surface blockers. Leveraged shared dashboards in Google Data Studio for real‑time progress visibility. Negotiated scope adjustments where necessary and communicated status updates to senior leadership weekly.

All three projects launched on schedule; the migration saw a 0% traffic loss, the content overhaul lifted organic traffic by 22%, and the local SEO effort generated a 15% increase in local pack impressions within two months.