While working on a market entry project for a consumer goods client, the CFO was skeptical about entering a new regional market due to perceived regulatory risks.

I needed to convince the CFO that the potential revenue upside outweighed the risks and secure approval for the go‑to‑market plan.

I built a detailed risk‑adjusted financial model, highlighted comparable successful entries, and presented a phased rollout with mitigation steps. I also arranged a meeting with a regulatory expert to address concerns directly.

The CFO approved the initiative, leading to a phased launch that generated $12M in incremental revenue in the first year, exceeding projections by 8%.

At a retail client, sales had plateaued and the leadership wanted data‑driven growth ideas.

My role was to analyze three years of POS and customer loyalty data to uncover actionable insights.

I cleaned and merged 2 million transaction records, performed cohort analysis, and used regression to pinpoint high‑margin product segments and under‑served customer clusters. I visualized findings in a dashboard for the exec team.

The analysis revealed a 12% revenue lift opportunity by expanding a high‑margin private label line and targeting a loyalty segment with personalized promotions, which the client implemented and achieved a $4.5M uplift in six months.