At my previous role at a fintech startup, we needed a new dashboard for loan officers.

My task was to design an intuitive UI that displayed key metrics while supporting quick actions.

I started with stakeholder interviews, created user personas, sketched low‑fidelity wireframes, iterated based on usability tests, built high‑fidelity mockups in Figma, and delivered a design system with specs for developers via Zeplin.

The final dashboard reduced task completion time by 30% and received a 4.8/5 usability rating from the team.

Our e‑commerce mobile app had a checkout flow with a 15% cart abandonment rate.

Redesign the checkout UI to improve conversion and address user complaints about confusing navigation.

Analyzed analytics, conducted 5 user interviews, mapped pain points, created new flow diagrams, prototyped alternatives in Sketch, ran A/B tests, and collaborated with devs to implement the winning design.

Cart abandonment dropped to 7% within two weeks, and overall checkout conversion increased by 12%.

During a redesign of a SaaS admin panel, a developer raised concerns about the feasibility of a complex animation.

Find a solution that satisfies both design intent and technical constraints.

I scheduled a quick sync, reviewed the animation's purpose, explored lighter CSS alternatives, and created a simplified prototype that achieved a similar visual effect with less performance impact.

The final implementation met the design goals, loaded 40% faster, and the developer appreciated the collaborative approach.

We were building a new feature for a health‑tracking app with tight regulatory requirements.

Align design decisions with product goals, technical feasibility, and compliance standards.

Held a kickoff workshop to define success metrics, set up a shared Confluence space for specs, used Figma design system components that were version‑controlled, and conducted weekly stand‑ups to review progress and address blockers.

The feature launched on schedule, passed compliance review on first submission, and achieved a 20% increase in daily active users.

In my current role, projects range from low‑fidelity sketches to high‑fidelity interactive prototypes.

Select the appropriate tool for each phase to maximize efficiency and stakeholder clarity.

I use pen and paper or Miro for early brainstorming, Sketch for wireframes, Figma for collaborative high‑fidelity UI and design systems, and Principle for micro‑interaction prototypes. Tool choice depends on collaboration needs, fidelity required, and handoff requirements.

This workflow reduced design iteration cycles by 25% and improved handoff clarity, leading to fewer dev re‑work tickets.

While redesigning a public service portal, accessibility compliance was a legal requirement.

Integrate WCAG 2.1 AA standards throughout the UI without compromising visual appeal.

Conducted an accessibility audit, used color‑contrast checking tools, wrote semantic component guidelines, added ARIA labels, created keyboard‑navigation flows, and collaborated with QA to run automated axe scans and manual screen‑reader testing.

The portal achieved WCAG AA certification, received positive feedback from users with disabilities, and saw a 15% increase in overall user satisfaction.