• Provides no value to the recruiter
• Consumes prime space that could showcase achievements
• Often flagged by ATS for lack of keywords

• Replace the objective with a concise professional summary
• Highlight 2‑3 core competencies aligned with advertising leadership
• Insert industry‑specific keywords such as "brand strategy" and "media planning"

Objective: Seeking a challenging position where I can utilize my skills and grow professionally.

Strategic Advertising Manager with 8+ years driving award‑winning brand campaigns for Fortune 500 clients. Expert in integrated media planning, creative direction, and ROI‑focused performance metrics.

• Hiring managers can’t gauge your impact
• ATS often looks for numbers to rank relevance
• Your resume appears vague and generic

• Add specific metrics (e.g., % increase in brand awareness, budget size, ROI) to each bullet
• Use the formula: Action + Context + Result
• Prioritize the most impressive numbers at the top of each role

Managed multiple advertising campaigns for various clients.

Led a cross‑functional team to execute 12 integrated campaigns, increasing client brand awareness by 35% and generating $2.4M in incremental revenue within 6 months.

• Reduces readability for human recruiters
• ATS may not map obscure acronyms to standard keywords
• Can appear pretentious and unfocused

• Replace niche acronyms with plain language (e.g., "DSP" → "programmatic demand‑side platform")
• Limit buzzwords to 2–3 per resume and back them with results
• Use industry‑standard terms that match job postings

Leveraged synergistic omni‑channel initiatives to drive KPI‑centric outcomes.

Coordinated omni‑channel campaigns that boosted click‑through rates by 22% and lowered cost‑per‑acquisition by 15%.

• ATS may misread sections if formatting is unconventional
• Recruiters skim quickly; a cluttered layout hides key info
• Inconsistent fonts or spacing can trigger parsing errors

• Use standard headings (Professional Summary, Experience, Education, Skills)
• Keep fonts to 10‑12 pt, single column, and use bullet points consistently
• Save as PDF or DOCX with simple formatting

[Centered bold title] ADVERTISING MANAGER [Two‑column layout with graphics]

Advertising Manager john.doe@email.com | (555) 123‑4567 | LinkedIn.com/in/johndoe Professional Summary ...

• ATS ranks resumes lower if keywords don’t match the posting
• Hiring managers may think you’re a generic candidate
• You miss the chance to showcase role‑specific expertise

• Extract 8–12 core keywords from the job ad (e.g., "brand positioning," "media buying," "client stewardship")
• Weave these keywords naturally into your summary and bullet points
• Use the exact phrasing (singular/plural) as in the posting

Responsible for managing client relationships and overseeing campaigns.

Managed client stewardship for $10M media buying portfolio, delivering brand positioning strategies that increased market share by 12%.