• Hiring managers can’t gauge your impact
• ATS misses key performance keywords
• Fails to differentiate you from other candidates

• Replace generic verbs with action‑oriented language
• Add specific metrics (e.g., revenue growth, market share)
• Tie responsibilities to business outcomes

Managed brand initiatives and coordinated with teams.

Led a cross‑functional team of 8 to launch a new product line, increasing market share by 12% within 6 months and generating $3M incremental revenue.

• ATS filters out your resume before a recruiter sees it
• You appear less qualified for the role

• Extract top keywords from the job posting
• Incorporate them naturally throughout experience and skills sections
• Use synonyms and related terms to cover variations

Responsible for brand strategy and market research.

Developed brand strategy and conducted market research to identify consumer insights, driving a 15% increase in brand awareness and supporting a successful product repositioning.

• Recruiters can’t see growth or increasing responsibility
• Hiring managers may doubt leadership potential

• List positions chronologically with clear titles
• Show promotions, expanded scope, and added budget responsibilities
• Include a brief summary of each role’s evolution

Brand Coordinator → Brand Manager → Senior Brand Manager

Brand Coordinator (Jan 2018‑Dec 2019): Supported campaign execution for $2M budget. Brand Manager (Jan 2020‑Dec 2021): Managed $5M portfolio, led 5‑person team. Senior Brand Manager (Jan 2022‑Present): Oversees $12M global brand portfolio, directs 12‑person cross‑functional team.

• Hiring managers lose interest quickly
• ATS may misread sections or skip content

• Keep resume to 1‑2 pages (1 page <10 years experience)
• Use bullet points, white space, and consistent fonts
• Adopt standard headings and align margins

A dense paragraph of 200 words describing duties, followed by a wall of skills in a single line.

• Led cross‑functional brand launch (2023) – $3M revenue, 12% market share gain • Conducted consumer insight research (2022) – 15% brand awareness lift Skills: Brand Strategy, Market Research, Product Launch, Digital Marketing

• Recruiters can’t reach you
• ATS may fail to capture email or phone

• Place name, phone, email, LinkedIn URL at top of the page
• Use standard labels and avoid decorative symbols

John Doe – 📞 555‑1234 – ✉️ john.doe@email.com – 🌐 johndoe.com/portfolio

John Doe Phone: 555‑1234 Email: john.doe@email.com LinkedIn: linkedin.com/in/johndoe