• Non‑standard headings prevent parsing
• Graphics and columns are stripped, losing information
• Hiring managers may view it as unprofessional

• Use a clean, single‑column format
• Stick to standard headings (Experience, Skills, Education)
• Save as PDF or DOCX without embedded images

John Doe Creative Copy Specialist [Graphic header with logo] Experience — Freelance Writer (2018‑Present)

John Doe Copywriter | john.doe@email.com | (555) 123‑4567 | New York, NY Professional Summary Experienced copywriter with 5+ years crafting SEO‑optimized content that drives 30% traffic growth. Experience Copywriter, XYZ Agency – Jan 2020 to Present - Developed brand voice for 12 clients, increasing engagement by 25%. - Produced 200+ web pages, averaging 1.8% conversion lift.

• Hiring managers can’t gauge impact
• ATS often scores keywords higher when paired with numbers
• Resume looks vague and generic

• Add specific metrics (e.g., % increase, revenue lift)
• Use action verbs followed by numbers
• Tie results to business goals

Created blog posts for client websites, improving brand visibility.

Created 45 SEO‑optimized blog posts per month, boosting client organic traffic by 40% and generating $120K in incremental revenue.

• Buzzwords are ignored by ATS without supporting evidence
• Hiring managers see them as filler
• Reduces credibility

• Replace buzzwords with concrete skills (e.g., "SEO copywriting" instead of "innovative")
• Show context through projects or results

Innovative team player with strong communication skills.

Collaborated with cross‑functional teams to launch 8 multi‑channel campaigns, achieving a 22% lift in click‑through rates.

• Copywriters need proof of style and quality
• Hiring managers waste time searching for work
• ATS may flag missing URL as incomplete

• Add a short, trackable URL to an online portfolio
• Place the link in the header and under Professional Summary
• Ensure the portfolio is up‑to‑date and mobile‑friendly

Professional Summary: Experienced copywriter with a passion for storytelling.

Professional Summary: Experienced copywriter with a passion for storytelling. Portfolio: https://johnDoeWrites.com (latest campaigns, SEO case studies, ad copy).

• ATS ranks resumes based on keyword match
• Recruiters search for exact skill terms
• Your resume may be filtered out before human review

• Research job descriptions for common copywriting terms
• Incorporate keywords like "SEO copywriting," "brand voice," "content strategy," "editorial calendar"
• Distribute keywords naturally across headings and bullet points

Wrote content for various clients.

Produced SEO‑focused copy for e‑commerce sites, optimizing product descriptions and landing pages, resulting in a 15% increase in conversion rates. Key Skills: SEO copywriting, brand voice development, content strategy, editorial calendar management.