SALARY GUIDE

Unlock Your Earning Potential as a Media Planner

From entry‑level roles to senior strategy positions, see how your career can grow financially and professionally.

Salary Overview

Compare salaries across experience levels and countries

Entry Level
$45,000
0‑2 years experience
Mid‑Career
$80,000
5‑10 years experience
Senior
$110,000
15+ years experience
Top 10%
$150,000
High performers
Average Salary by Country
United States$70,000
Canada$68,000
United Kingdom£45,000
AustraliaA$78,000
Germany€55,000
India₹9,00,000

40‑Year Career Salary Projection

See how your earning potential grows throughout your career

0y10y20y30y40y$60k$80kYears of Experience

Top Paying Industries

Compare average salaries across sectors

Salary by Industry
Advertising Agencies$72,000
Digital Media Companies$78,000
Broadcast & Television$68,000
Entertainment & Film$75,000
Retail & E‑commerce$70,000

Salary by Specialization

Explore earning potential in different areas

Programmatic Buying
$80,000
Average annual salary
Audience Research & Insights
$76,000
Average annual salary
Cross‑Channel Strategy
$85,000
Average annual salary
Campaign Optimization
$78,000
Average annual salary
Brand Partnerships
$73,000
Average annual salary
Key Factors Affecting Salary
  • Geographic location and cost of living
  • Level of experience and years in the field
  • Industry vertical and client portfolio
  • Specialized technical skills (e.g., programmatic platforms)
  • Advanced certifications and continuous education

Certification Impact

Boost your earning potential with professional certifications

Certified Media Planner (CMP)
+8%
Salary increase potential
Google Ads Certification
+5%
Salary increase potential
Programmatic Buying Certification (e.g., IAB)
+7%
Salary increase potential
Data Analytics Certificate (e.g., Tableau)
+4%
Salary increase potential

Global Market Insights

Understand the worldwide salary landscape

Highest Paying
United States
Fastest Growing
India
Most Stable
United Kingdom
Job Market Outlook

The demand for skilled Media Planners is projected to grow 9% over the next decade as brands increase spend on data‑driven, cross‑channel campaigns. Professionals who master programmatic tools and analytics will enjoy the strongest salary growth and job security.

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