• Hiring managers can’t gauge impact
• ATS filters often look for numbers
• Resume appears vague

• Add specific percentages, follower counts, or revenue impact
• Tie achievements to business goals
• Use action verbs followed by metrics

Managed social media accounts and increased engagement.

Managed Facebook, Instagram, and Twitter accounts, boosting engagement by 45% and follower growth by 30% in 6 months.

• Algorithms may not match modern role keywords
• Recruiters overlook relevance

• Replace generic titles with current industry terms
• Add a brief qualifier if needed

Social Media Coordinator

Social Media Manager – Paid Social & Community Lead

• Resumes become unreadable to non‑technical HR
• ATS may not recognize niche slang

• Focus on outcomes rather than listing every platform
• Group platforms under a skill set

Expert in TikTok, Snapchat, Vine, Periscope, and MySpace marketing.

Proficient in TikTok, Instagram Reels, and YouTube Shorts; leveraged platform‑specific strategies to increase video views by 60%.

• Hiring managers skim; dense text gets ignored
• ATS may misinterpret line breaks

• Use bullet points for each achievement
• Keep each bullet to one line when possible

Responsible for creating content calendars, scheduling posts, analyzing metrics, engaging with followers, and coordinating with design teams to ensure brand consistency across all channels.

• Developed monthly content calendar for 5 platforms • Scheduled 150+ posts, maintaining 99% on‑time delivery • Analyzed metrics, increasing click‑through rate by 22%

• Credentials validate expertise
• ATS often scans for certifications like Meta Blueprint

• Add a dedicated Certifications section
• List date and issuing organization

Education: B.A. in Communications

Certifications: • Meta Blueprint Certified – Social Media Marketing (2023) • Google Analytics Individual Qualification (2022)