Page load time exceeded 8 seconds, causing high bounce rates.

Reduced load time to 2.3 seconds, decreasing bounce by 27%.

Large JavaScript bundle slowed initial render.

Implemented code‑splitting, cutting bundle size by 45%.

Images were uncompressed, increasing page weight.

Adopted modern image formats and lazy loading, saving 1.2 MB per page.

No caching strategy led to repeated server calls.

Added service‑worker caching, improving repeat‑visit speed by 60%.

Inefficient DOM updates caused jank during scrolling.

Leveraged requestAnimationFrame and virtualized lists, achieving 60 fps smooth scroll.